The company today is described as a lifestyle brand for the career-minded who wish to improve their individual and genuine self-expression. Perswall was rebranded and re-launched in March 2021 and at the same time released a new collection of designs called ‘Serene Beginnings’ signed by celebrated designer Sarah Widman with 11 wallpapers in Scandinavian tones with bohemian elements.
Fredrik Larsson, COO of public-held Embellence Group states, “With our 115-year heritage of wallpaper production, our company has the experience, understanding and knowledge to create unique designs to suit today’s consumer requirements. After years of paint playing a leading role in interior decoration, it is time for the wallpaper renaissance. With digitally printed premium wallpaper, a self-developed e-platform and fast delivery service, Perswall is attracting design interested and quality conscious customers around the world. With our new Xeikon printing press we can now produce around 2000 sq.m (21,000 sq. ft) of designer wallpaper every day.